Essay on BrandingEssay Writing Service

Essay on BrandingEssay Writing Service Essay on Branding Essay on BrandingThe contemporary business environment stimulate companies to conduct more aggressive business strategies oriented on the creation of the attractive brand, while branding has become a part of the marketing strategy of many companies. In actuality, companies cannot ignore their branding policy, if they want to maintain a successful competitive position because customers often view brand as the determinant factor that influences their decisions. As a result, the brand popularity can determine the overall success of the company in the market. At this point, it is possible to refer to the case of Natural Kitchen, the company operating in restaurant and food industry. At the moment, the company considers the possibility of the accelerated brand development to enhance its competitive position and attract new customers. The shift toward the intensive implementation of the new branding strategy has become the result of tightening competition in the industry and increased dema nds from the part of customers, who look for reputable and reliable brands. In such a situation, the creation of the popular and attractive brand by Natural Kitchen can put the company in an advantageous position compared to its rivals. This is why Natural Kitchen should focus on the further development of its branding strategy and create a popular and attractive brand to maintain its competitive position through the attraction of customers and developing their loyalty to the brand.Background and industry contextNatural Kitchen is the company operating in the food and restaurant industry. Natural Kitchen has the main shop in Marylebone High Street, with a further two in Holborn Tower Hill. In addition, the company has its cafà © and restaurant business. The company focuses on the development of its food â€Å"to go† or â€Å"eat in† which offer a large selection of seasonal salads, quiches, soups, sandwiches, cakes and sweets, etc. These are complemented by freshly m ade juices, smoothies, milkshakes, teas coffees. The company also offers catering which provides full catering and events services as well as personal catering. Moreover, the company has its own chef and butchers which sell a wide range of high quality free range organic meats.In such a way, the company focuses on the diversification of its products offering a variety of food products that are attractive for customers. The current situation in the market is quite challenging for the business development of Natural Kitchen but still the company has good opportunities for the further business development on the condition of keeping customers interested in the brand of the company and its products (Mohrman, 2008). Today, customers are interested in healthy food products and Natural Kitchen can offer them such products. However, supplying healthy products means that they have to be seasonal wherever possible. Moreover, they should be organic that means that they should be supplied by farmers, who implement the organic farming which does not admit the use of chemicals and other elements which may be dangerous for the environment or human health. Instead, they use natural elements only that makes their products organic and, therefore, healthy, safe, and environment friendly.Another trend in the food industry is the free range of products. The elimination of fiscal barriers stimulates the fast development of free trade internationally. As a result, new products enter the UK food market and customers have virtually no limits on purchasing any product which they want and can buy in the food market today. At the same time, the quality of food products becomes prior to their quantity because customers grow more and more concerned about their health that means that the food they eat should be healthy too. In such a situation, the food industry faces back to basics trends, when the industry returns back towards simpler food. Alternatively, some companies introduce  "new† superfoods which are supposed to be safe and healthy.CompetitorsAt the moment, the competition in the food industry of the UK grows tighter because customers grow more and more concerned about their health, while food is crucial for the health of customers. As a result, they prefer healthy food to conventional food supplied by the industrial farming and companies selling those products. In such a situation, Natural Kitchen and its rivals take a very prospective and attractive niche in the food market. To meet the growing demand, many companies enter the healthy food market that tightens the competition in the industry. In actuality, Daylesford Organic is one of the major rivals of Natural Kitchen. The company operates successfully and holds a strong position in the UK market being of the major powers that threaten to the position of Natural Kitchen as the leader of the organic, healthy food industry. At the same time, other healthy take-away places also create a strong r ivalry which Natural Kitchen has to deal with to maintain its successful marketing performance.Rationale for the brand’s evolutionIn the time of the tightening competition and new business opportunities, the company has to develop its brand and implement its aggressive, new branding policy to realize its full potential and take a stronger position in the highly competitive market. In such a situation, the brand evolution is essential to maintain the successful business development of Natural Kitchen. Otherwise, the company will steadily lose its position in the market and eventually the company may become unable to compete successfully, if it fails to enhance its brand over and over again.At the moment the company faces a number of threats, among which the emergence of many healthy alternatives is one of the main challenges to the current position of Natural Kitchen that requires the evolution of its brand and enhancement of its position in the market. In addition, the compan y faces internal problems. For instance, the Cafà © Restaurant is very noisy from the â€Å"kitchen†. Therefore, customers feel uncomfortable because the noise from the kitchen interferes into the communication and makes them feel tired soon, when they enter the Cafà © Restaurant. Furthermore, the Cafà © Restaurant should be at the same floor to create a better atmosphere. The creation of a warm, family-like atmosphere can help the company to attract more customers and develop the customer loyalty, if the company creates the image of the cafà © restaurant that is oriented on families. Therefore, children will develop the tradition of attending the cafà © and restaurant and may continue attending it in their adult life. Another problem the company faces at the moment is no hot food to takeaway. In such a way, customers, who may be willing to buy hot food to takeaway, may feel disappointed because the company cannot offer such products at the moment. In fact, the compa ny has to stand out and differentiate its products and services from those of rivals and branding can help the company to create the new public image of the company that may attract more customers.In actuality, the company has a number of opportunities, which the new brand strategy can help to implement and give the company a strategic competitive advantage. At the moment, the company can expand in the UK nationwide to become one of the leaders in the industry. In a long-run perspective, the company can expand to other countries and operate internationally. In this regard, the popularity of healthy food grows stronger and the company can take advantage and expand its business internationally. In addition, the company can complete the transition from sell groceries to luxury supermarket, take a new niche of the market and entering the premium segment of the market. The company can develop the daily meal delivery to attract more customers and increase the customer satisfaction. Howeve r, to conduct the branding evolution more successfully, the company should develop more advertisement and use advertisement to promote the new brand. The advertisement will attract more customers and help the company to enhance its position in the market. Moreover, the advertisement will help Natural Kitchen to create a recognizable brand.Essay on Branding part 2

School Nursing and Asthma Program by S2M Assignment

School Nursing and Asthma Program by S2M - Assignment Example S2M indicates that dissemination of information in the meeting will be done with discussion and showing of PowerPoint slides (Melynck & Fineout-Overholt, 2011). S2M also has carefully planned further dissemination to nursing conferences, city meetings, and through a newspaper article in the city. S2M also points out that disseminating the plan requires engaging the attendees by using the Kotter and Cohen Model for change, by reaching out to people’s emotions, rather than through a list of boring facts. The importance of the subject is in the fact that asthma is a leading cause of morbidity, and this should make people stand up and take notice. Most likely, finding stories that pull at heartstrings, regarding students with asthma, who have passed away because of lack of care by those around the children, will get people’s attention. It will, indeed, require commitment on the part of all adults concerned, both at school and from the parents (CPS, 2011). Therefore, S2M is correct that this is a very important issue to be addressed in the schools, and also requires planning, not only for health and medical instruction of school sta ff but of laying in of suitable medical products. Conducting an initial pilot plan will be a good idea, using several schools with a nurse and fully stocked medical center, to take care of issues as they arise. The nurse and the principal can also help with recording the events, what problems they encountered, and make suggestions for adjustments at the end of the pilot program run. Charts and spreadsheets will help in information gathering, plus a database of the medical inventory, in place before the pilot program starts, will give a pretty good idea of how much it costs to outfit the medical center, and what final costs are in implementation (Melnyk & Fineout-Overholt, 2011).S2M might consider that school nurses should be required to show evidence at the beginning of every school year, that they have obtained ongoing education, particularly in the issues of child asthma in school. While one can assume that nurses will continue with their education, the lives of school children are in their hands and, therefore, appropriate eviden ce will not only protect the children if they need help but also protects the school system as well (NASN, 2014). S2M has made an excellent case for the asthma project and developed a very good dissemination plan for its delivery. Â  

Evolution of Art Essay Example | Topics and Well Written Essays - 250 words

Evolution of Art - Essay Example The Early Renaissance, spanning the 15th century, marked an era of broad cultural achievement as a result of renewed interest in the Classical Greek and Roman ideas. The Renaissance revived ancient forms and content, and the spiritual content of paintings changed from devotional to classically humanized. Classical artists, like Donatello, Verrocchio and Botticelli, introduced principles like realistic expression, harmonious proportion, and rational postures in their work. High Renaissance, which marked the climax of Renaissance art, is considered a natural evolution of Humanism. Art reached its peak of technical competence, rich artistic imagination and heroic composition. Characteristically, Renaissance Classicism was a form of art that removed the extraneous detail and showed the world as it was. The titans of this era included Leonardo da Vinci, Michelangelo, and Raphael Sanzio. However, in Late Renaissance, a technique named Mannerism became widely prominent. The art of Mannerism , contrary to that of the High Renaissance, was full of clashing colours, disquieting figures with abnormally elongated limbs, and often torturous-looking emotions and bizarre themes. The Renaissance movement in Europe was soon followed by the Baroque period, which brought in a style that struck a perfect balance between the graphic and the pictori